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Insertion

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Insertion exploits trust and perception.

You might embed individuals (via hiring, partnerships, or influence) who subtly shift a competitor’s direction, or you flood the narrative with hype to lure them into false investments.

This play distorts their strategy from within or diverts attention to dead ends. It’s often hard to detect until damage is done.

  • Misdirection (Competitor): Strong synergy — insertion is misdirection with teeth.
  • Talent Raid (Competitor): The inverse; insertion is pushing people into the competitor, talent raid is pulling them out.
  • Creating artificial needs (User Perception): You can push competitors to chase a manufactured need via influence.
  • Signal distortion (Market): A broader umbrella; insertion is just one way to distort signals via people.
  • Fragmentation (Competitor): Insertions can sow division or differing agendas within ecosystems.