User Perception

User perception strategies shape how users see value, choice and change.

You use education to overcome inertia or FUD to slow others. You can manipulate behaviour with bundling, artificial needs, or by confusing choice. These are subtle but powerful. Often the battle isn’t over what’s better, but what users believe is better.

📄️ Artificial competition

This is an early draft and isn't yet up to our standard.

📄️ Brand and marketing

This is an early draft and isn't yet up to our standard.

📄️ Bundling

This is an early draft and isn't yet up to our standard.

📄️ Confusion of choice

This is an early draft and isn't yet up to our standard.

📄️ Creating artificial needs

This is an early draft and isn't yet up to our standard.

📄️ Education

This is an early draft and isn't yet up to our standard.

📄️ Fear, uncertainty and doubt

This is an early draft and isn't yet up to our standard.

📄️ Lobbying

This is an early draft and isn't yet up to our standard.