Alliances
Alliances are a formal, structured form of cooperation, designed to pool resources and coordinate action for ecosystem-level impact. All alliances are cooperation, but not all cooperation is an alliance.
Alliances are a formal, structured form of cooperation, designed to pool resources and coordinate action for ecosystem-level impact. All alliances are cooperation, but not all cooperation is an alliance.
AWS Marketplace & Ecosystems Network Effects Case Study
Centre of Gravity
Channel Conflicts & Disintermediation
Co-creation
Adopting or mimicking aspects of another group or competitor to neutralise threats, gain influence, or draw converts—without full alignment.
Working with others, even competitors, to achieve a goal.
Embrace and Extend
This is an early draft and isn't yet up to our standard.
This is an early draft and isn't yet up to our standard.
Market Enablement
Limiting a rival's ability to maneuver or adapt.
Sensing Engines (ILC)
Tower and Moat
Two Factor Markets