Alliances
Alliances are a formal, structured form of cooperation, designed to pool resources and coordinate action for ecosystem-level impact. All alliances are cooperation, but not all cooperation is an alliance.
Alliances are a formal, structured form of cooperation, designed to pool resources and coordinate action for ecosystem-level impact. All alliances are cooperation, but not all cooperation is an alliance.
Adopting or mimicking aspects of another group or competitor to neutralise threats, gain influence, or draw converts—without full alignment.
Working with others, even competitors, to achieve a goal.
Embrace and Extend
Playing Both Sides
A strategy focused on making your technology, process, or specification the dominant benchmark in a market, thereby disadvantaging competitors who use alternatives.